2010 | Can Supply Chain Collaboration Improve On Shelf Availability?


Some of the leading names in UK supply chain and logistics gathered at the SCALA Annual Logistics Debate at Wroxall Abbey, Warwick with the agenda to discuss “Can Supply Chain Collaboration Improve On Shelf Availability?”

The hugely enjoyable debate, was chaired by David Grahamslaw, vice chair for CILT West Midlands and National Business Development Manager at TNT Fashion with an expert panel comprising: Duncan Lowe, Supply Chain Director for PepsiCo; Keith Newton, Customer Logistics Director for Cadbury; Neil Ashworth, Supply Chain Director for Tesco.com and John Potter, Senior Partner at SCALA.

After initial cases being put forward by the speakers the debate was thrown open, some lively exchanges ensued, with the issue of trust between retailer and manufacturer being raised repeatedly.

The question of implants at retail sites was also raised again and again with many participants convinced they were the most effective method of improving relationships and developing greater understanding of customer operations and strategy.

In addition the need for incentivised relationships with 3PLs was another area lacking in the current supply chain industry, with greater opportunities to seek mutual benefits yet to be embraced by many.

The SCALA Annual Logistics Debate, attended by over 150 delegates, was supported by the CILT UK, sponsored by AEB Advanced Global Trade Solutions, Slimstock and BiS Henderson and CDC Software Solutions.

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